Are Entrepreneurs Born or Made? A Look at Entrepreneurial Marketing Education Within Vocational High School

Abstract

Manuscript Type: Research Article

Research Aims: The research studies the contextual stimuli (business knowledge and envi- ronment) toward entrepreneurial self-efficacy and locus of control that influence entrepre- neurial intention.

Design/methodology/approach: The survey involved vocational high school students in

Mataram, Nusa Tenggara Barat, Indonesia, and collected 101 responses. The research ap- plies a quantitative method of 2-steps Partial Least Square – Structural Equation Modelling

(PLS-SEM). Research Findings: Results confirms that business knowledge influences entrepreneurial intention mediated by entrepreneurial self-efficacy. Environment influences entrepreneurial

intention mediated by locus of control only if students participate in entrepreneurial market- ing education.

Theoretical Contribution/Originality: The findings contributed to entrepreneurship litera- ture by showing the role of entrepreneurial marketing education in enhancing student’s locus

of control, which enables student’s environment to determine entrepreneurial intention. Managerial Implications in the Southeast Asian context: Research highlights important, yet, less discussed context regarding young-age entrepreneurial intention in vocational high

school level. Research also demonstrates the significance of integrating entrepreneurial mar- keting education into school’s curriculum or supplementary curriculum.

Research limitations and implications: This study is limited to vocational high school stu- dent context. Research on a more mature respondent context may produce different result.