Underlying Factors of the Use of E-Commerce by SMEs in Tanjung Lesung

Afkar, Rofian Almas; Adhi Setyo Santoso; Andi Ina Yustina; Hajanirina  Andrianantenaina

dc.contributor.author	Afkar, Rofian Almas
dc.contributor.author	Adhi Setyo Santoso
dc.contributor.author	Andi Ina Yustina
dc.contributor.author	Hajanirina Andrianantenaina
dc.date.accessioned	2023-04-10T05:47:59Z
dc.date.available	2023-04-10T05:47:59Z
dc.date.issued	2022
dc.identifier.issn	26147432
dc.identifier.uri	http://repository.president.ac.id/xmlui/handle/123456789/11076
dc.description	International Journal of Applied Business and International Management (IJABIM), 2022, Vol.7 No.3, pp. 61-73.	en_US
dc.description.abstract	This study aims to analyze the factors that the SME onwers in Tanjung Lesung need to promote their products through e- commerce. This study employed a quantitative method, presenting 23 questions anticipated to provide insight into the research problem. This study purposively selected 300 samples of small and medium-sized business owners who use the internet to sell their products. The results show that the management relationship between productivity and actual behavior revealed a favorable relationship between perceived usefulness and actual behavior, but a negative relationship between external pressure on actual behavior and organizational support for actual behavior. The study's limitations included the impact of internet usage via e- commerce on small and medium-sized businesses.	en_US
dc.language.iso	en_US	en_US
dc.publisher	ASSOCIATION OF INTERNATIONAL BUSINESS AND PROFESSIONAL MANAGEMENT	en_US
dc.subject	Actual Behavior, External Pressure, Managerial Productivity, Organizational Support, Perceived Usefulness.	en_US
dc.title	Underlying Factors of the Use of E-Commerce by SMEs in Tanjung Lesung	en_US
dc.type	Article	en_US