FACTORS INFLUENCING PEOPLE’S INTENTION TO BORROW MONEY FROM P2P LENDING PLATFORM IN INDONESIA: PERCEIVED CRITICAL MASS AS MODERATING VARIABLE

Abstract

Peer to Peer Lending (P2P Lending) is one of financial technology. This study aims to determine Perceived Critical Mass as a moderator between the influence of Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) on Intention to borrow from the P2P Lending platform. Researchers used quantitative descriptive research methods and using SmartPLS 3.2.8 as the tools for analysis. In this study, the population used is people who have experienced Peer to peer lending services. Since the population is unknown, the sampling technique used is the Lemeshow formula which produces minimum 100 respondents. The researcher survey the data by distributing questionnaires to users of P2P Lending services and got 250 valid respondents. The results showed that: (1) Perceived Usefulness had no positive effect influence people intention to borrow money from p2p lending. (2) Perceived Ease of Borrowing, Subjective Norms, Perceived Behavioral Control has a positive influence on the Intention to borrow money from the P2P lending platform. (3) Perceived critical mass as moderating variables, have no positive effect on the Intention to borrow money from P2P Lending platform.