THE INFLUENCE OF STOCK PRICE, REVENUE AND PROFITABILITY RATIO TOWARDS THE REPUTATION OF FIRM LISTED IN FTSE BURSA MALAYSIA KLCI INDEX FOR THE 2015-2020 PERIOD

Abstract

Companies generally rely on their management regarding product and service quality, sales, production, and also the sustainability of the company. The quality of products and services is usually only closely related to consumer loyalty while reputation is something that all stakeholders consider because it is related to an important factor. Because reputation is invisible, management strategies in improving reputation must be based on the results of critical thinking based on research sources. This study examines the effect of several variables on the company's reputation with the help of statistics using descriptive and associative methods. Large companies from the Malaysian stock exchange became the source of research data. The company's profitability is proven to greatly affect reputation compared to stock prices and revenue. Other researchers may be able to use other measures such as a volume-weighted average price on the stock price variable and are expected to make a better regression model.