HOW DO ORGANIZATIONS IMPLEMENT HR ROLES TO ADDRESS THE CHALLENGES OF INDUSTRY 4.0? AN ANALYSIS OF EMPLOYEES PERCEPTION

Abstract

The implementation of HR roles is very critical and beneficial for the companies to address the challenges of industry 4.0. This research aims to evaluate the perception of employees related how they perceive their organization is implementing the HR roles which are strategic partner, administrative expert, employee champion, change agent by Ulrich and identify the dominant factors of HR roles that contribute in HRM effectiveness. Data from a survey collected from 160 respondents which are employees within five industries (food and beverages, chemicals, electronics, automotive, apparel and products) not included HR department. Data was Analyzed using factor analysis. Findings shows that there are two factors which contribute in the HRM effectiveness. The first factor is the combination between strategic partner and change agent, the second factor is employee champion. Employees perceive HR roles as administrative the most likely to be performed and change agent is the least performed role. Furthermore, the implementation of HR roles as employee champion, change agent, strategic partner is really important and needs to be improved. In addition, with this research, the researcher has contribute to added study in Indonesia and updated research in Indonesia related with HR roles.