The Factors Influencing Repurchase Intention of Craft Beer Tuatara

Yuswanda, Siti Rahmawati; Jony Oktavian Haryanto; Donald Samuel Slamet Santosa

dc.contributor.author	Yuswanda, Siti Rahmawati
dc.contributor.author	Jony Oktavian Haryanto
dc.contributor.author	Donald Samuel Slamet Santosa
dc.date.accessioned	2023-09-07T03:08:03Z
dc.date.available	2023-09-07T03:08:03Z
dc.date.issued	2021
dc.identifier.issn	2527-5852
dc.identifier.uri	http://repository.president.ac.id/xmlui/handle/123456789/11717
dc.description	FIRM Journal of Management Studies, Vol. 7(1), March, 2021	en_US
dc.description.abstract	The existence of craft beer in Indonesia has not been widely known. However, the intention of consuming craft beer is relatively high as the sales of PT. Beervana has been increasing. The main objective of this research is to find out how the factors influence repurchase intention of craft beer. This study uses quantitative method to analyze the data that have been collected from 200 respondents through a questionnaire using multiple linear regression. The findings of this study indicate that product characteristics, perceived quality, country of origin, and conformity significantly influence consumer repurchase intention. However, packaging is found to not have significant influence towards consumer repurchase intention.	en_US
dc.language.iso	en_US	en_US
dc.publisher	President University	en_US
dc.subject	Repurchase Intention	en_US
dc.subject	Product Aspect	en_US
dc.subject	Country of Origin	en_US
dc.subject	Conformity	en_US
dc.title	The Factors Influencing Repurchase Intention of Craft Beer Tuatara	en_US
dc.type	Article	en_US