THE INFLUENCE OF TRUST, PERCEIVED BENEFIT, AND WEB QUALITY TOWARDS CONSUMER ATTITUDE OF TRAVELOKA.COM

Abstract

This study aims to determine: (1) The influence of trust, (2) perceived benefit (3) web quality on consumer attitude of traveloka.com. (4) The influence of trust, perceived benefit, and web quality on the consumer attitude of traveloka.com. In this study there are 3 independent variables consisting of Trust, Perceived Benefit, and Web Quality, then Consumer Attitude as dependent variable. The method used by researcher in data processing is multiple regression. The total number of sample was 218 respondents. Sampling design is Probability sampling, and the technique using simple random sampling. Multiple regression analysis was used to test the hypothesis of this study. The results of the research shows (1) Trust (X1) has positively influence on Consumer Attitude, (2) Perceived Benefit (X2) has positively significance influence on Consumer, (3) Web Quality (X3) has negatively significant influence on Consumer Attitude. The coefficient of determination shows that the variable Trust (X1), Perceived Benefit (X2), and Web Quality (X3) influence Consumer Attitude (Y) of 40.2%, while the remaining 59.8% influenced by other variables outside research.