STRATEGY TO REDUCE PLASTIC WASTE: CASE STUDY OF EAST JAKARTA

Abstract

Waste generation is a major problem in every region. The increasing population in the region also increases the amount of waste generated. DKI Jakarta is the fourth largest waste-producing province in Indonesia. This research will examine Green Campaign, Green Packaging, Waste Management to Reduce Waste intention. The sample used is the East Jakarta area community. East Jakarta is the largest waste producer among other cities in DKI Jakarta. The methodology used in this research is quantitative and statistical analysis is carried out using the Statistical Package for Social Science (SPSS) Version 26. Data from 100 people living in East Jakarta. The results showed that all variables have a significant influence on waste reduction. This shows that green campaign, green packaging, and waste management can be used as strategies for organizations to reduce waste in East Jakarta as an effort to minimize pollution and environmental damage. Keyword: Green Campaign, Green Packaging, Waste Management, Reduce an effort to minimize pollution and environmental damage.