THE EFFECT OF FINANCIAL LITERACY AND CAPITAL MANAGEMENT ON MSME PERFORMANCE (STUDY AT MSME KOTA KASABLANKA, SOUTH JAKARTA)

Abstract

This study aims to obtain empirical evidence regarding financial literacy and capital management on the performance of MSMEs in Kota Kasablanka, South Jakarta. This research method uses quantitative methods from primary data sources, namely data obtained indirectly from information sources but obtained through media intermediaries. The research population on MSMEs in Kota Kasablanka was 8 respondents, with a sample of 67 respondents. In this analysis the sampling technique used in this study is probability sampling from the selection, namely the technique of tracing samples based on coincidence. The data processing method used in this study is the regression model with SPSS version 29. The findings show that (1) financial literacy has a positive effect on MSME performance (2) capital management has a positive effect on MSME performance in Kota Kasablanka, South Jakarta