ALLOCATION OF VACANT LAND INTO OWN-BUSINESS PROPERTY USING DIGITAL MARKETING AS OF REVOLUTION INDUSTRY 5.0

Abstract

Vacant land with an area of around 6,000m2

, located at Blok Sabtu, Sindangkasih, Majalengka, West Java, needs to have its surface area cleared by digging and compressing certain areas using heavy equipment. This is the first step to make the construction of the building easier and stronger. Regarding the cost, it consists of the price of raw materials, service, and labor costs. Generally, it sums up to around IDR 3 billion in total. Profit as income is around IDR 2,125 million. In the era of Industry 5.0, digital marketing is a primary strategy to maximize profit. Especially in Majalengka, West Java, selling residential units or housing areas mostly still uses paper advertisements such as flyers. In this case, the main advertisement focuses on reaching and targeting the online market by having an official Instagram account for digital marketing. Sales are boosted through endorsements from high-rate property agencies in the West Java area or personal endorsements by highly popular figures in West Java, especially Majalengka. As a result, the residences are sold out, with only 12 lots left out of 38 within less than 6 months. The low cost for preparation and marketing, coupled with high profit, demonstrates a perfect allocation of resources from vacant land into a profitable property business.