BUSINESS PLAN DIPSUM – THE AUTHENTIC DIMSUM

Abstract

Dimsum has experienced rapid growth in Indonesia in recent years. Originally known as a traditional Chinese food, dimsum has now transformed into a popular food choice for many. Dimsum restaurants and outlets are mushrooming, especially in big cities such as Jakarta, Bandung and Surabaya. Innovations in menu variations, such as dimsum with local flavors and more modern ingredients, have contributed to its increasing popularity. Target markets include food enthusiasts, young professionals, and families looking for a convenient yet gourmet meal option. This trend is fueled by a growing interest in diverse culinary experiences and the convenience of portions suitable for sharing meals. we aim to capitalize on this trend and fill a niche market for quality dimsum. Dipsum will serve a variety of menus that customers can choose from according to their taste. We will also offer complementary drinks. To ensure convenience, our products will be available for dine-in, takeaway and delivery. Our unique selling proposition lies in our commitment to authenticity and quality. We will use fresh, locally sourced ingredients and follow traditional preparation methods to ensure the best flavors and textures. In addition, our customer-centric approach, including friendly service and a welcoming atmosphere, will set us apart from our competitors. dipsum to become a popular dining destination by offering high quality authentic dimsum and a great customer experience. With a clear market opportunity, strong product offering and strategic marketing plan, we are confident of our potential to succeed and grow in the competitive culinary landscape. dipsum is committed to serving the highest quality food, guaranteeing authenticity and flavor. With our expertise and dedication to excellence, we ensure that every customer always has the best culinary experience.