THE INFIUENCING INDONESIA STUDENTS PURCHASE CHINA SMARTPHONE (CASE STUDY OF PRESIDENT UNIVERSITY)

Abstract

The purpose of this paper is to find out the factors that influence Indonesian academies to buy China smart phones. According to the data, Indonesia is already the fourth largest smart phone market in the world, and the world's major smart phone manufacturers have entered it. According to the data, consumers aged 18 to 24 account for 64.9% of the huge smart phone market. In terms of data, three of the top five mainstream smartphone brands in Indonesia's smartphone market are Chinese smartphone brands. However, in the huge Indonesian market, Apple, which ranks first in international sales, has not done well, and Samsung, which ranks first in the international Android market, has not distanced itself from China smartphone companies This study aims to study the factors that affect Indonesian students' purchasing intention to buy China smartphones. Through questionnaire survey, this study collects effective data. Multiple regression and other questionnaire survey methods were used to analyze the questionnaire data. The study design will take a quantitative approach and use appropriate statistical methods to collect and analyze the data.