BUSINESS PLAN OF NASTARLICIOUS (NASTAR CAKE)

Abstract

The snack industry in Indonesia has grown significantly in recent years, especially with the high demand for traditional snacks like nastar cookies during major holidays. Recent studies show that demand for nastar peaks around holidays, indicating a strong market potential for premium nastar products. Situated strategically in West Jakarta's Grogol Petamburan District, with a significant population comprising millennials and Generation Z, totaling 1,287,559 individuals, Nastarlicious finds itself in a prime location. These demographics exhibit a penchant for snacking and prioritize quality and diversity in their culinary preferences. Nastarlicious is poised to cater to this demand by providing a diverse selection of nastar flavors, including pineapple, strawberry, chocolate, and cheese. It also ensures professionalism in its offerings, providing high-quality products and services to meet the discerning tastes of its target market.