EXPLORING THE IMPLEMENTATION OF CORPORATE SUSTAINABLE DEVELOPMENT STRATEGIES: THE CASE OF BYD IN INDONESIA

Abstract

In the 1980s, traditional development models gave rise to complex global environmental and development challenges, which led to the emergence of the entirely new concept of sustainable development strategy. Corporate sustainability theory emphasizes that enterprises, in seeking survival and long-term development, must pursue not only the achievement of business goals and the enhancement of market competitiveness, but also the sustained growth of profits and the continuous strengthening of their operational capabilities over time. BYD Company Limited is a leading enterprise in China’s automobile manufacturing industry. This transformation process is worthy of in-depth study and offers valuable insights for the transition of traditional automobile manufacturers.This paper takes BYD as a case study to analyze the driving forces behind its sustainable development strategy, outline its specific transformation measures, and identify issues within the strategy ’s implementation. Based on this analysis, the paper puts forward optimization suggestions for BYD.This thesis takes BYD as the case study subject and applies the PESTEL analysis framework to examine the similarities and differences between the Singapore Mobility Gallery and BYD. It further explores the driving forces behind BYD's sustainable development strategy, outlines the company ’ s specific transformation measures, and proposes corresponding optimization suggestions. The aim is to provide a relevant reference for the future development of the new energy vehicle industry in Indonesia.