THE INFLUENCE OF FINANCIAL LITERACY, SOCIAL INFLUENCE, AND TIK TOK USAGE USAGE TOWARD GEN- Z'S FASHION PURCHASE INTENTION

Abstract

This study aims to determine: factors that can influence purchase intention Gen Z in the Tik Tok Usage. The independent variables used in this study are: Financial Literacy, Social Influence, and Tik Tok Usage, while the dependent variable is Purchase Intention. This study used a quantitative method with a convenience sampling method. Duta collection in this study used primary data by distributing questionnaires to 117 Gen Z respondents. Data analysis technique used in this study SPSS with IBM SPSS Statistics 27 software. Based on the analysis that has been done, the result of this study are: (1) There is a significant and positive effect between Financial Literacy and Purchase Intention. (2) There is a significant and positive effect between Social Influence and Purchase Intention. (3) There is a significant and positive effect between Tik Tok Usage and Purchase Intention