BUSINESS PLAN SPUD SAVORY

Abstract

In a business world that continues to develop, innovation and a deep understanding of consumer needs are the keys to success. The food industry, in particular, continues to experience changing trends that encourage the emergence of various new culinary concepts. The culinary market in Indonesia continues to grow, especially with increasing public interest in healthier fast food. By developing a new business, Spud Savory offers a potato-based main menu with a variety of distinctive sauces. Spud Savory targets the busy market segment but still cares about nutritional intake. French fries accompanied by a mayonnaise sauce designed to provide a unique taste experience for customers. French fries are a delicious snack that is accepted by most people in Indonesia, from school children to adults. Spud Svory sells its products in strategic locations with educational centers and densely populated residential areas. By targeting this sale to all levels of society from children to the elderly whose lifestyle and lifestyle likes to spend time with family and friends. Spud Savory also expands its target market reach by collaborating with several applications such as Grabfood and Gofood in terms of selling and accepting orders for these products online. The author created this business plan to explain everything in detail.