BUSINESS PLAN HOODIEPOLOSID

Abstract

HoodiePolosID is a rising Indonesian fashion brand specializing in premium hoodies with simple yet stylish motifs, designed to meet the growing demand for minimalist streetwear. Targeting male and female customers aged 18–34 in the Greater Jakarta area, HoodiePolosID offers high-quality products at affordable prices (Rp 80,000–Rp 120,000) with a limited-edition release method to create exclusivity and urgency among buyers. Supported by a well-structured business plan and robust market analysis, HoodiePolosID leverages digital marketing, social media campaigns, and influencer partnerships to build brand awareness and foster customer loyalty. Sales are driven through major e-commerce platforms such as Shopee, Tokopedia, and TikTok Shop, enabling extensive market reach and efficient distribution. The company projects a break-even point in approximately one year and three months, supported by careful cost management and a scalable production process. Going forward, HoodiePolosID aims to expand its product line with new color options, seasonal collections, and collaborative designs, while increasing production capacity to meet growing demand. With the Indonesian fashion market continuing to grow rapidly, HoodiePolosID is strategically positioned to capture significant market share in the urban casual wear segment, offering an attractive opportunity for investors and partners to participate in a brand that combines style, affordability, and sustainable growth potential.