BUSINESS PLAN MIE GUSTA

Abstract

Noodles are a highly favored food, especially in Indonesia. The market for this food is also one of the strongest. Nowadays, many people see spicy noodle restaurants not only as a place to eat but also as a challenge for recreation. Triggered by changes in lifestyle and public interest, the noodle food industry is thriving. The rise of restaurants offering various noodle variations, such as spicy noodles in Indonesia during the pandemic, has led to rapid growth in the noodle industry. With this opportunity, the author, based on the strong noodle market, trends, and industry developments, has crafted this business plan, focusing on one of the most densely populated cities in Indonesia, Jakarta, to facilitate market expansion and reach more people. This designed business is named Mie Gusta, which has a similar accent and resemblance to the phrase "me gusta," meaning "I like." Mie Gusta itself signifies "favorite noodles" and reflects that Mie Gusta will provide the best service and the best spicy noodle dishes to ensure a high level of customer satisfaction.Mie Gusta targets the millennial and Z generations, who tend to be easily motivated by

challenges and enjoy spending time with family and friends. Embracing an eco- friendly, friendly, and modern concept, Mie Gusta provides a venue for those looking

to fulfill their lifestyle needs through a hangout space and various spicy noodle options. Mie Gusta also expands its market reach by collaborating with several apps such as GrabFood, GoFood, and ShopeeFood for selling products and receiving orders online. Like other businesses, Mie Gusta also faces risks such as the abundance of similar businesses that are more innovative, fluctuations in noodle production and consumption in Indonesia, and drastic trend changes. Nevertheless, Mie Gusta aims to achieve a profit increase of 5-15% each quarter for the next five years. Mie Gusta will continue to provide good products and services to all customers to grow and create opportunities to achieve more than expected. The cost of goods sold for noodles is 30 percent of net sales, with an asset depreciation rate of 10 percent per year. Mie Gusta is expected to reach a payback period by the fourth year and accumulate a fifth-year NPV of IDR 209,494,007, with a return on assets ratio of 27 percent and a return on sales ratio of 31 percent for that year.