BUSINESS PLAN THE ANABUL HUB

Abstract

The pet care industry in Indonesia is growing rapidly along with the phenomenon of pet humanization, where cats and dogs are treated like family members. This paradigm shift creates significant business opportunities, including in North Cikarang, Bekasi Regency, which has a dense population and a high rate of pet ownership, with industry mapping showing 19 active pet shops, the majority of which were established after 2020. In response to these conditions, the author designed The Anabul Hub as an integrated pet care service center (one-stop solution) that combines the sale of quality pet food, professional grooming services, and hygienic pet hotel facilities. The main differentiation of this business lies in its fresh, healthy, and preservative-free homemade organic food products, meeting the needs of urban consumers for safe and transparent pet nutrition. The Anabul Hub is positioned as a cat and dog specialist as well as an education and community center with the philosophy "Because They Are Family," along with an adaptive marketing strategy based on offline-online integration, digital promotions, loyalty programs, and community collaborations. Starting on an SME scale, this business is expected to have long-term prospects by becoming a trusted local hub for pet care in North Cikarang and surrounding areas, strengthening its roots and growing sustainably within the community.