BUSINESS PLAN OERA

Abstract

The growth of the beverage industry continues to show a positive trend in recent years, one of which is healthy beverages. This is driven by increasing consumer awareness of healthy lifestyles and the increasing number of people who adopt a vegan lifestyle as well as the growth of the oat milk market which continues to show an increase from year to year. Seeing this market opportunity, a healthy beverage business made from oats and natural fruits was developed, named “Oera”. Oera stands for “Oat Era Baru”, which reflects the spirit of innovation in delivering delicious, fresh and natural healthy drinks. Oera targets the millennial generation as the main target, with the concept of eco-friendly, modern, and provides name personalization services on reusable packaging. To reach a wider market, Oera collaborates with online food ordering platforms. Despite facing challenges such as competition from similar products, price fluctuations of imported ingredients, and changes in consumption trends, Oera targets 5-15% profit growth every quarter in the next five years. The main focus remains on product quality, customer service, and flavor innovation to build consumer loyalty. Financially, Oera has a Cost of Goods Sold (COGS) of 30% of net sales and asset depreciation of 10% per year. Financial projections show that the payback period is reached in year four, with a Net Present Value (NPV) of Rp501,315,694, Return on Assets (ROA) of 31%, and Return on Sales (ROS) of 53% in year five.