E-RECRUITMENT DURING PANDEMIC COVID-19 A CASE STUDY OF XYZ UNIVERSITY AT BEKASI REGENCY, WEST JAVA

Abstract

The COVID-19 situation concerns physical distancing force changes in various fields, including the employee recruitment process by utilizing information and communication technology (ICT) include the role of social media. The purpose of this study is to compare the recruitment process before and during the COVID-19 pandemic at XYZ University. This research is qualitative research. Data were collected through interviews and document studies. Then the data was analyzed with comparative analysis and Miles & Huberman. The results shows that recruitment carried out during the pandemic generates some important differences than before the pandemic in several dimensions. Technological advances, especially social media, also play a role in accelerating the change in the recruitment process from conventional systems to digital systems (e-recruitment). These changes include job posting, candidate selection processes (curriculum vitae/CV sorting, interviews, psychological tests, teaching demos) to the decision-making process in employee selection. Some important differences regarding implementation of e-recruitment process compared to conventional recruitment processes before the pandemic are as follows: more cost savings (cost efficient), speed up the process and save time (time efficient), being able to reach candidates with a wider and more diverse coverage area (coverage & diversity), providing various sources of reliable personal information of candidates (data reliability). Understand the strategy carried out by XYZ University in recruiting employees during the pandemic as a reference for other educational institutions in improving the recruitment process, especially by utilizing technology and social media.