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THE INFLUENCE OF TECHNOLOGICAL FACTORS, CUSTOMER-RELATED FACTORS, PRICE AND PRODUCT TOWARDS ONLINE PURCHASE DECISION (A CASE STUDY OF MDS CUSTOMER IN JAKARTA)

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dc.contributor.author Pasae, Anjastanara
dc.date.accessioned 2019-04-10T08:35:50Z
dc.date.available 2019-04-10T08:35:50Z
dc.date.issued 2018
dc.identifier.uri http://repository.president.ac.id/xmlui/handle/123456789/163
dc.description.abstract In this era, most people especially millennials are using technology as part of their social life. In urban area especially in Jakarta, all aspects of people’s daily life are connected with technology, for example trends of buying product are changing through technology or people usually known as online shopping which affect the closing of several retail stores in Jakarta. Therefore, this research is conducted with a purpose to evaluate the influence of technological factors, customer-related factors, price and product towards online purchase decision with customer of MDS Store in Jakarta as the sample. This research is using non-probability sampling with accidental sampling technique and using 330 maximum respondents as sample. The result indicates that customer-related factors, product and price are significant influence towards online purchase decision. This research also indicates that technological factors, customer-related factors, price and product have simultaneous influence towards online purchase decision with 97% of adjusted R2. en_US
dc.language.iso en_US en_US
dc.publisher President University en_US
dc.relation.ispartofseries Management;014201400014
dc.subject Technological Factors en_US
dc.subject Customer-related factors en_US
dc.subject Price en_US
dc.subject Product en_US
dc.subject Online Purchase Decision en_US
dc.title THE INFLUENCE OF TECHNOLOGICAL FACTORS, CUSTOMER-RELATED FACTORS, PRICE AND PRODUCT TOWARDS ONLINE PURCHASE DECISION (A CASE STUDY OF MDS CUSTOMER IN JAKARTA) en_US
dc.type Thesis en_US


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