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THE INFLUENCE OF VISUAL MERCHANDISING AND STORE IMAGE TOWARD SHOPPER BEHAVIOR IN RETAILED SETTING (A CASE STUDY OF ACE HARDWARE INDONESIA IN JAKARTA AND BEKASI)

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dc.contributor.author Siswanto, Auditya Eros
dc.date.accessioned 2019-08-22T03:24:19Z
dc.date.available 2019-08-22T03:24:19Z
dc.date.issued 2016
dc.identifier.uri http://repository.president.ac.id/xmlui/handle/123456789/1960
dc.description.abstract The present study attempts to identify the important visual merchandising factors and store image to examine the relationships of those factors toward shopper behaviors in the context of home furnishings retail setting case of Ace Hardware Indonesia in Jakarta and Bekasi. The analytical method used is quantitative analysis. Non-probability sampling is used as sampling technique which is judgmental sampling. In this research, the data collected are primary data, by spreading questionnaire to the sample size of 130 respondents. Inside the questionnaire, tool for measure the degree of agreement from respondents is Likert Scale. The result of research shows that window merchandise display (x1), store environment (x5) and merchandise assortment (x6) have partial significant toward shopper behavior(Y). The coefficient of determination has value of 68.3% which means that visual merchandising and store image has influence 68.3% on shopper behavior and 68.3% of shopper behavior has influence by visual merchandising and store image. en_US
dc.language.iso en_US en_US
dc.publisher President University en_US
dc.relation.ispartofseries Management;014201200064
dc.subject home furnishings retail store en_US
dc.subject visual merchandising en_US
dc.subject store image en_US
dc.subject shopper behaviors en_US
dc.title THE INFLUENCE OF VISUAL MERCHANDISING AND STORE IMAGE TOWARD SHOPPER BEHAVIOR IN RETAILED SETTING (A CASE STUDY OF ACE HARDWARE INDONESIA IN JAKARTA AND BEKASI) en_US
dc.type Thesis en_US


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