THE INFLUENCE OF PRODUCT QUALIFICATION, VALUE ANALYSIS AND DISTRIBUTION STRATEGY TOWARDS CUSTOMER SATISFACTION ( A CASE STUDY OF CONCRETE'S PRODUCTION ON PT.X )

Abstract

This research aims to analyze the performance of PT. X in terms of their quality of their products. It is very crucial to examine the relationship between the product qualifications, value analysis dimension (cost reduction) and distribution strategy dimension (channel selection and distribution intensity) on their customer satisfaction. This study is conducted to answer the question, “Are the Product Qualifications, Cost Reduction, Channel Selection, and Distribution Intensity affect the Customer Satisfaction on concrete production of PT. X?” The objective of this study is to determine the correlation between Product Qualification, Cost Reduction, Channel Selection, and Distribution Intensity toward Customer Satisfaction. This research is using Multiple Linear Regession with least squares equation and test hypothesis using t-statistics for testing with prtial level 5%, it also test the classical assumption that include normality test, multicollinearity test, heterocedasticity test, and autocorrelation test, and the result shows that two of four variables Product Qualification and Cost Reduction has significant value towards customer satisfaction. Predictive ability of two variables to customer satisfaction in this study is 58.8% while the remaining 41.2% is affected by other factors which exclude in this research model.