PURCHASING OPERATION SYSTEM OF GENERAL MERCHANDISE STORE DIVISION A CASE STUDY AT PT HERO SUPERMARKET TBK

Abstract

Through a qualitative research, the focus of this research is to describe the purchasing operation system of General Merchandise Store Division a case study at PT. Hero Supermarket Tbk. The researcher uses the theory from Miles and Huberman model as references to get data analysis for the data verification. For the analysis the researcher uses SWOT analysis theory and Key Performance Indicator analysis. In the retail business environment, there are thousands types of goods to be sold to the market, it raises an issue on the efficiency of the purchasing operation system, certainly the retail company need to have a good purchasing system. The researcher got the conclusion that the purchasing operation system of PT Hero Supermarket Tbk work efficiently since they purchasing operation system has flow chart or standard operating procedure to run their purchasing activity. They used System Applications Products retail system for monitoring inventory from all store and distribution center.