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THE ANALYZING OF CUSTOMER PURCHASE DECISION BEHAVIOR IN INDONESIA (CASE STUDY OF XIAOMI SMARTPHONE)
Xiao, Chen Ming Xiao
(
President University
,
2019
)
EFFECTIVENESS OF VIRAL ADVERTISING IN SOCIAL MEDIA MEDIUM TOWARDS PURCHASING DECISION: A CASE STUDY OF RAMAYANA’S ‘QERJA LEMBUR BAGAI QUDA AD
Helmina, Nadia
(
President University
,
2019
)
THE INFLUENCE OF BRAND IMAGE, PRICE AND PROMOTION ON OPPO SMARTPHONES PURCHASE DECISION
Pamungkas, Berlian Novian
(
President University
,
2019
)
FACTORS INFLUENCING CONSUMER PURCHASE DECISION ON NEW PRODUCT (CASE STUDY OF ORONAMIN C)
Azhar, Fawwaz Naufal
(
President University
,
2019
)
DOMINANT FACTORS IN BRAND EQUITY THEORY THAT STIMULATE THE LAPTOP PURCHASE DECISION: STUDY IN CIKARANG
Sinurat, Winner Zona
(
President University
,
2019
)
THE INFLUENCE OF SOCIAL FACTORS, MARKETING ACTIVITIES FACTORS AND PERSONAL FACTORS ON PURCHASE DECISION MEDIATED BY PURCHASE INTENTION: A CASE OF MCDONALD’S PRODUCTS IN WEST JAKARTA
Januarto, Rido
(
President University
,
2019
)
ANALISIS BAURAN PEMASARAN USAHA KECIL MENENGAH (UKM) MAKANAN RINGAN (STUDI KASUS DI CIKARANG)
Agustin, Nelih
(
President University
,
2019
)
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Author
Agustin, Nelih (1)
Azhar, Fawwaz Naufal (1)
Helmina, Nadia (1)
Januarto, Rido (1)
Pamungkas, Berlian Novian (1)
Sinurat, Winner Zona (1)
Xiao, Chen Ming Xiao (1)
Subject
Purchase Decision (7)
Price (4)
Brand Image (2)
Promotion (2)
Ad Content (1)
Advertisement (1)
Attitude Towards Ad (1)
Attitude Towards Brand (1)
Brand Association (1)
Brand Awareness (1)
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Date Issued
2019 (7)
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Yes (7)