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Showing 4 out of a total of 4 results for community: School of Business.
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THE INFLUENCE OF BRAND EQUITY TOWARD CONSUMER PURCHASE DECISION (A STUDY CASE OF SAMSUNG SMARTPHONE IN BEKASI)
Hia, Rocky Simon
(
President University
,
2017
)
THE INFLUENCE OF BRAND EQUITY DIMENSIONS TOWARDS CUSTOMER PURCHASING DECISION (A CASE STUDY OF APPLE IPHONE)
Prastowo, Kevin Adisya
(
President University
,
2014
)
THE IMPACT OF BRAND EQUITY AND PRICE TOWARDS CUSTOMER PURCHASE DECISION IN LOW COST AIRLINES (A CASE STUDY OF INDONESIA AIRASIA, JAKARTA – DENPASAR ROUTE)
Rahman, Fazrul
(
President University
,
2016
)
THE DOMINANT FACTOR OF BATIK PURCHASE TOWARD YOUNG ADULTS IN JAKARTA
Yuliaty, Annysa
(
President University
,
2015
)
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Author
Hia, Rocky Simon (1)
Prastowo, Kevin Adisya (1)
Rahman, Fazrul (1)
Yuliaty, Annysa (1)
Subject
Brand Equity (4)
Purchase Decision (4)
Brand Association (2)
Brand Awareness (2)
Brand Loyalty (2)
Perceived Quality (2)
Batik (1)
Brand (1)
Branding strategy (1)
Factor Analysis (1)
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2014 (1)
2015 (1)
2016 (1)
2017 (1)
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