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FACTORS AFFECTING PURCHASE INTENTION OF YOUNG CHINESE TRAVELERS IN BOOKING HOSTEL ONLINE
Feng, Cheng
(
President University
,
2018
)
THE INFLUENCE OF BRAND IMAGE, PERCEIVED PRICE, PERCEIVED QUALITY, AND PERCEIVED VALUE ON THE PURCHASE INTENTION IN THE FAST-FASHION INDUSTRY (A Case Study of ZARA Fashion Product in Vietnam)
Hiep, Ho Hoang
(
President University
,
2018
)
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Author
Feng, Cheng (1)
Hiep, Ho Hoang (1)
Subject
Perceived Price (2)
Perceived Quality (2)
Perceived Value (2)
Purchase Intention (2)
Brand Image (1)
Perceived Risk (1)
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2018 (2)
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