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THE EFFECTIVENESS OF EWOM AS A MODERATING VARIABLE IN PURCHASE INTENTION FOR COSMETIC PRODUCTS IN JAKARTA
Ompusunggu, Florida Valentina
(
President University
,
2018
)
THE INFLUENCE OF BRAND IMAGE, PRICE AND TRUST TOWARDS PURCHASE INTENTION AT LINE SHOPPING IN PRESIDENT UNIVERSITY AREA
Handoko, Andre
(
President University
,
2017
)
THE INFLUENCE OF BRAND IMAGE, PERCEIVED PRICE, PERCEIVED QUALITY, AND PERCEIVED VALUE ON THE PURCHASE INTENTION IN THE FAST-FASHION INDUSTRY (A Case Study of ZARA Fashion Product in Vietnam)
Hiep, Ho Hoang
(
President University
,
2018
)
FACTORS INFLUENCING PURCHASE DECISION OF ECOMMERCE CUSTOMERS MEDIATED BY PURCHASE INTENTION: A CASE IN GREATER JAKARTA
Christianto, Antonny
(
President University
,
2020
)
THE ROLE OF PERCEIVED VALUE, BRAND IMAGE, PRICE FAIRNESS, PRODUCT PACKAGING, AND CONSUMERS’ LIFESTYLE ON FROZEN FOOD PURCHASE INTENTION DURING THE COVID-19 OUTBREAK IN THE JABODETABEK AREA
Chianardi, David Hosanna
(
President University
,
2020
)
THE IMPACT OF THE PRESIDENTIAL AFFILIATION, CELEBRITY ENDORSEMENT, PRODUCT VARIATION AND BRAND IMAGE TO PURCHASE INTENTION OF SANG PISANG PRODUCTS
Agustin, Lidia
(
President University
,
2020
)
THE INFLUENCE OF ONLINE REVIEW TOWARD PURCHASE INTENTION AND BRAND IMAGE AS MEDIATING: A CASE OF SHOPEE INDONESIA
Stella
(
President University
,
2019
)
THE INFLUENCE OF TELEVISION ADVERTISING AND CELEBRITY ENDORSEMENT ON PURCHASE INTENTION OF LEMONILO THROUGH THE BRAND IMAGE AS MEDIATING
Rahman, Rani Artsani
(
President University
,
2022
)
PENGARUH SERTIFIKASI HALAL, HARGA DAN BRAND IMAGE TERHADAP MINAT MEMBELI PRODUK MAKANAN HALAL (STUDI KASUS KONSUMEN MUSLIM DI CIKARANG)
Handayani, Rika
(
President University
,
2018
)
THE INFLUENCE OF VISIBILITY, CREDIBILITY, ATTRACTIVENESS, AND POWER OF CELEBRITY ENDORSER TOWARDS GEN Z PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE
Pitaloka, Afifah Dian
(
President University
,
2022
)
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Brand Image (13)
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Trust (2)
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