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DOMINANT FACTORS THAT CONTRIBUTE IN PURCHASE DECISION OF SMARTPHONE BUYER IN CIMAHI
Hermanto, Anthony
(
President University
,
2016
)
THE INFLUENCE OF PERCEIVED QUALITY, PRICE, COMPATIBILITY, AND SOCIAL INFLUENCE TOWARDS CONSUMER PURCHASE INTENTION OF LOCAL SMARTPHONE
Sitorus, Hanamongan Phillipus Williamson
(
President University
,
2016
)
EXPLORING THE FACTORS AFFECTING PURCHASE INTENTION OF SMARTPHONE : A STUDY OF YOUNG ADULTS IN PRESIDENT UNIVERSITY, CIKARANG, INDONESIA
Panggabean, Henoch Matthias Ernestho
(
President University
,
2014
)
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Author
Hermanto, Anthony (1)
Panggabean, Henoch Matthias Ernestho (1)
Sitorus, Hanamongan Phillipus Williamson (1)
Subject
Price (3)
Smartphone (3)
Social Influence (3)
Compatibility (2)
Brand (1)
Consumer Purchase Intention (1)
Perceived Quality (1)
Product Feature (1)
Purchase Intention (1)
Relative Advantages (1)
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2016 (2)
2014 (1)
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