FACTORS AFFECTING THE DEMAND OF OPPO SMARTPHONE AMONG YOUNG CONSUMERS (A CASE STUDY OF CUSTOMERS AT ITC  CEMPAKA MAS IN INDONESIA)

dc.contributor.author	Fan, Wu Fan
dc.date.accessioned	2019-08-26T06:34:07Z
dc.date.available	2019-08-26T06:34:07Z
dc.date.issued	2015
dc.identifier.uri	http://repository.president.ac.id/xmlui/handle/123456789/2075
dc.description.abstract	This study was about the dominant factors impact customers’ demand of OPPO Smartphone among young consumers at ITC CEMPAKA MAS MALL in Indonesia. In this thesis, the researcher used questionnaires with Likert scale and 150 samples as quantitative method and SPSS 20 to analyze the collected data method. The researches set up 4 independent variables that might influence customers’ demand of OPPO Smartphone. From the outcome of research, the researcher found out among the four variables. Price is the main factors that affecting the demand of OPPO Smartphone among young customers. Brand name, product feature, price, social influence have significant relationship with demand of OPPO Smartphone among young consumers.	en_US
dc.language.iso	en_US	en_US
dc.publisher	President University	en_US
dc.relation.ispartofseries	Management;014201100273
dc.subject	Demand	en_US
dc.subject	Price	en_US
dc.subject	Brand Name	en_US
dc.subject	Product Feature	en_US
dc.subject	Social Influence	en_US
dc.title	FACTORS AFFECTING THE DEMAND OF OPPO SMARTPHONE AMONG YOUNG CONSUMERS (A CASE STUDY OF CUSTOMERS AT ITC CEMPAKA MAS IN INDONESIA)	en_US
dc.type	Thesis	en_US