ANALYSIS OF AIESEC PRESIDENT UNIVERSITY FINANCIAL STRATEGY IN SUSTAINING THE FINANCIAL STABILITY A CASE STUDY AT AIESEC PRESIDENT UNIVERSITY

Abstract

Through qualitative research, the focus of this research is to analyze the financial strategy of AIESEC President University to sustain the financial stability a case study at AIESEC President University. This research uses the theory from Miles and Huberman model as references to get data analysis for the data verification. For the analysis the researcher uses SWOT analysis theory. To get all the data, the researcher do the observation for few days in the AIESEC office, and the researcher also interviewed five persons who understand the strategy and also the cash flow of the AIESEC President University. AIESEC is a well known NGO that is run fully by students, means that this organization is not getting any funds from both the government and university. But even though they are not getting any helps from the government, this organization is working really well especially the one in President University. Seeing this, certainly there is a good strategy behind all this operations run by AIESEC President University. The researcher got the conclusion that the strategy that is used by AIESEC President University is work efficiently and well implemented, since the data that the researcher got shows that the financial status of AIESEC President University is always stable in every month and in some month even increasing.