ANALYSIS INFLUENCE OF INTER FIRM POWER, RELATIONSHIP, AND PERFORMANCE TOWARD SUPPLIER SATISFACTION (CASE STUDY OF XYZ INDONESIA SUPPLIERS)

Abstract

The focus of this research is to analyze the influence of Inter-Firm Power, Relationship, and Performance toward Supplier Satisfaction of XYZ Indonesia suppliers. The analytical method used is quantitative analysis. Non probability sampling is used as sampling technique which is judgemental sampling. In this research, the data collected are primary data, by spreading questionnaires to the sample size of 319 (37.9% response rate) respondents. Inside the questionnaire, tool for measure the degree of agreement from respondents is Likert Scale. Tests that include in quantitative analysis are reliability and validity test, classical assumptions test, and linear multiple regression to conduct the hypothesis testing through t-test, F-test, and coefficent of determination (R2). Results found in the analysis that Inter-Firm Power, Relationship, and Performance have positive significant influence toward Supplier Satisfaction.