Factors Influencing Halal Cosmetics Adoption among Young Muslim in Jakarta

Abstract

Since Halal cosmetics become popular among the young Muslim in recent years, many cosmetics brand are competing in the market by developing Halal cosmetics as a new variant in order to survive the tight competition of business world. This study aims to research on what is influencing Halal cosmetics adoption among young Muslim in Jakarta is the title that the researcher choose in this study with the five variables which is Religiosity, Product Characteristics, Social Influence, Consumer Innovativeness as variable and Halal cosmetics adoption as the dependent. This study was conducted by using multiple regression method the researcher use 198 respondent who’s Muslim and a consumer of Halal cosmetics and live in Jakarta with multiple linear regression and the result is that religiosity, product characteristics, and social influence are significant to the Halal cosmetics adoption. The statistical package for Social Science (SPSS) version 20.0 is used to calculate the statistical analysis