THE SWOT ANALYSIS AND DEVELOPMENT STRATEGY OF CHINA TIRE PROJECT INVESTMENT IN INDONESIA --CASE STUDY OF PT. EASTERN O'GREEN

Abstract

This study was about China tire project investment factors analysis and the business development strategy in Indonesia. This case is using SWOT analysis method for PT. Eastern O Green to research the company environment factors and the development strategy in the Indonesia market. PT Eastern O Green is established in 2012 and also can called new company in Indonesia. As a new company they must analysis the company environment in the market to know how to make development strategic. This skripsi uses qualitative research method and is supposed to use the SWOT Matrix to develop the strategies based on the SWOT Analysis. Based on SWOT Analysis, researcher has helped make the strategies to develop the business as follow: 1. through distribut ors to build the strong brand in Indonesia market ; 2. improve the service quality and production technology to compete with competitors and pay attention to create of customer value; 3. take full advantage of Shandong O’Green headquarters’ support ; 4. develop the company culture and make good training and recruitment plan; 5.build good brand image and product reputation to develop new markets and at the same time maintain the core value and build the core competencies; 6. improve the R&D capability and enlarge the distribution channel a nd pay attention to strengthen the HR management; 7. outstanding the financial management to face the threat of currency exchange rate instability. The Indonesia tire market is attractive and competitive for PT. Eastern O Green, and the government policy, the potential market, the promising economy and so on are good for PT. Eastern O Green business development in Indonesia.