COMPARATIVE ANALYSIS OF BANK OF CHINA SYSTEM CORE COMPETITIVENESS TOWARDS FOREIGN COMMERCIAL BANKS

Abstract

This study was about the core competitiveness of Bank of China. Under the fierce competition, this skripsi is using SWOT analysis method to research the Bank of China system core competitiveness, make sure the factors that influence the core competitiveness of Bank of China, analysis the strength, weakness, opportunity and threat, also throw out a suggestion of measures for the bank competitiveness development. Because only compare between Bank of China and foreign bank, lack of understanding with other bank in China. The research show that there are five factors from bank system and the Bank of China still have big gap with Foreign bank , but follow the measures Bank of China will get the better position in market competition.