THE FACTORS INFLUENCING CUSTOMERS’ CHOICE OF ONLINE SHOPPING: (A CASE STUDY OF CHINESE STUDENTS AT PRESIDENT UNIVERSITY)

dc.contributor.author	Jingjing, Hu
dc.date.accessioned	2019-09-06T09:24:31Z
dc.date.available	2019-09-06T09:24:31Z
dc.date.issued	2014
dc.identifier.uri	http://repository.president.ac.id/xmlui/handle/123456789/2274
dc.description.abstract	This study was about the dominant factors influencing customers‘ choice of Jingdong Mall online shopping. And e-commerce has experienced rapid growth since the early years in China. It is important to find out the factors that influence the customer choice of Jingdong Mall. In this thesis, the researcher used questionnaires with Likert scales and 150 samples as quantitative method and SPSS 20 to analyze the collected data method. The researches set up 4 independent variables that might influence customer choice of Jingdong Mall. From the outcome of research, the researcher found out among the four variables. Reliability is the main factors that influence customer choice of Jingdong Mall. Whereas Website designs, Customer service and Trust have no impact towards customer choice of Jingdong Mall.	en_US
dc.language.iso	en_US	en_US
dc.publisher	President University	en_US
dc.relation.ispartofseries	Management;014201000217
dc.subject	Website design	en_US
dc.subject	Reliability	en_US
dc.subject	Customer service	en_US
dc.subject	Trust determining customers’ choice of Jingdong Mall online shopping	en_US
dc.title	THE FACTORS INFLUENCING CUSTOMERS’ CHOICE OF ONLINE SHOPPING: (A CASE STUDY OF CHINESE STUDENTS AT PRESIDENT UNIVERSITY)	en_US
dc.type	Thesis	en_US