THE EFFECT OF SERVICE QUALITY AND CORPORATE IMAGE TOWARDS CUSTOMER LOYALTY (A CASE STUDY OF LION AIR)

dc.contributor.author	Ariana, Patricia Margy
dc.date.accessioned	2019-09-13T04:41:47Z
dc.date.available	2019-09-13T04:41:47Z
dc.date.issued	2014
dc.identifier.uri	http://repository.president.ac.id/xmlui/handle/123456789/2378
dc.description.abstract	Conducted by the previous research by Jin-Woo Park, Rodger Robertson, and Cheng-Lung Wu (2005), this research examined the effect of service quality and corporate image towards customer loyalty (A case study of Lion Air). Tangibles, Reliability, Responsiveness, Assurance, Empathy, and Corporate Image are examined as independent variable; with Customer Loyalty as dependent variable in this research. The sample is 82 and 53.02% of the respondents is male and the rest is female. The research method being used is Multiple Regression and SPSS will be used to calculate the data. After tested, the most significant variable that affects customer loyalty of Lion Air is assurance, followed by responsiveness and empathy.	en_US
dc.language.iso	en_US	en_US
dc.publisher	President University	en_US
dc.relation.ispartofseries	Management;014201000050
dc.subject	Service Quality	en_US
dc.subject	Corporate Image	en_US
dc.subject	Customer Satisfaction	en_US
dc.subject	Customer Loyalty	en_US
dc.subject	Lion Air	en_US
dc.title	THE EFFECT OF SERVICE QUALITY AND CORPORATE IMAGE TOWARDS CUSTOMER LOYALTY (A CASE STUDY OF LION AIR)	en_US
dc.type	Thesis	en_US