dc.description.abstract |
The credit card as the payment instrument has become the most convenient
instrument for transaction. The reason is because it’s easy to use, carry and also can
become payment in advance. Unfortunately, most of the user of credit card can’t
control their spending using credit card, while the phenomena find out that people
will probably spend more using credit card rather than pay with cash. It can be
affected by age, income, benefit, and the attitude toward money. Through this
phenomenon, it raises one main research question for this study: “What are the
factors that influencing Indonesian bankers’ spending behavior towards credit
card”. In order to answer the main question, this study analyses three supporting
research questions. The purpose of this study is to analyze the influence factors of
bankers’ spending behavior towards credit card in Jakarta, because mostly bankers in
Indonesia are using credit card due the regulation of the bank. This study become
challenging because the interviewees are bankers who are also as the consumer
banking of credit card. The bankers is probably know how the credit card business
process, the beneficial, and even the policy of credit card itself, which means the
more aware to the credit card. This study is using qualitative research method
through semi structured interview of ten Indonesian bankers. The findings show that
older age of bankers spent less through a credit card compared with younger age.
Moreover, all interviewees prefer full payment to avoid interest charge. Then, the
choice of credit card issuer banks based on the merchant promotions attractiveness.
Finally, this study confirmed that Indonesia bankers know how to use a credit card
wisely and their credit card spending behavior is efficiency and effective for them,
but it caused financial losses to the bank. |
en_US |