THE ANALYZE OF VISIT DECISION TO TANJUNG LESUNG

Abstract

KEK Tanjung Lesung has an area of 1,500 Ha with diverse tourism potential, including the natural beauty of the beach, the diversity of flora and fauna and the richness of exotic culture. Altough Tanjung Lesung is beautiful but there are some things that need to be fixed. One of the things is road access. Currently Tanjung Lesung only has one road access. And the condition of the only one road access is apprehensive. But like previous paragraph, Tanjung Lesung has a potential. This research is analyze the visit decision to Tanjung Lesung. This research used motivation theory which is push factor and pull factor. This research take 4 variables X such as escape motives, relaxation, enjoying natural resources, beautiful natural and 1 Y variable is visit decision. The researcher use quantitative method and the sampling method is non probability sampling and convenience sampling. The result is escape motive is no significant influence to Tanjung Lesung. And the relaxation, enjoying natural resources, and beautiful natural is significant influence to Tanjung Lesung