THE RELATIONSHIP BETWEEN CUSTOMER SATISFACTION WITH THE MUSIC CONSUMING AND INTEREST IN PURCHASING THE ORIGINAL ALBUM IN PRESIDENT UNIVERSTY

Abstract

This research is conducted to discover the relationship between customer satisfaction with the music consuming and interest in purchasing the original album in President University, Cikarang.

The researcher would like focus to the level of customer satisfaction, the reason why some people prefer to download rather than buying the original album from music stores. The reason what makes people prefer getting free songs from the Internet rather than buying the original album that has a high quality, and also the relationship between customer satisfaction and interest purchasing original album.

The research carried out for this study was quantitative. Quantitative data was gathered through by spreading questionnaires using Google Spreadsheet as the mediator. The research is conducted in President University, Cikarang. This research use SPSS Version 20.0 and Microsoft Excel Mac 2011 as a helping tool to analyze the data.

The research revealed that convenience, easiness and affordable price are the most important factors for music consumption. Due to the fact that the music industry has lost control over the distribution of their content, this desire for convenience has resulted in piracy. A trend that people are enjoys consumption that is free, which has made that which is easily copied cheaper and that which can't be copied are more expensive.

From the data, the researcher gives the recommendation for the Indonesian law, academic community, record labels and the researcher. The researcher hopes this research would give benefits to every party that has part in this thesis.