THE ANALYSIS OF DOMINANT FACTORS THAT CAUSE HIGH TURNOVER ISSUE IN PT. X BASED ON THE INSTRINSIC MOTIVATION THEORY

Abstract

This research aims to discover the dominant factors that lead to a turnover case in PT. X, a brokerage firm located in the middle of Jakarta. This company was chosen because the researcher used to have an internship there, and based on the researcher’s observation, the company happened to suffer under a turnover issue. This was proved by looking at the number of new employees hired every week, and also the number of employees quit in the upcoming weeks after. Quantitative method is applied in this research, by spreading out questionnaires to 50 people who used to work at PT. X. The questionnaires were distributed to those people via Google spreadsheet, and it used the intrinsic motivation theory as the main and fundamental theory that supports this research. The theory itself has four dimensions, which are The Sense of Meaningfulness, The Sense of Choice, The Sense of Competence, and The Sense of Progress. This research uses SPSS 16.0 as the helping instrument in analyzing the data. The result from the data indicates that there are four new causal factors that affect people to quit their job. They are Employees’ Feeling towards Management Error, Employees’ Feeling towards Management’s Improvement Method, Process of Socialization and Adaptation, and Employees’ Perception towards Marketing Call. The result of this research also gives useful recommendation for the related company to motivate their employees much more and also to provide a much better working environment in order to create a comfortable situation, so that the employees would be more enthusiastic to perform their job, and finally reduce the turnover issue.