ANALYSIS FACTORS TOWARD STUDENT CASH PAYMENT AT PRESIDENT UNIVERSITY, INDONESIA

Abstract

Through many centuries, the payment methods were more and more variety about both material and type. Today consumers have many options that make them convenient in trading but cash people still using cash for payment most. The research will find out student’s perception about cash payment, why they choose cash as their common payment toward several dominant factors like costs, acceptance, security, ease of use and speed. The researcher choose student as the subject of the research because the researcher think this is an interesting topic in doing a research at the university in fact. This research is aimed to give a valuable knowledge for Consumer Research Organization, for other researches and many researchers like Banking and Finance and Marketing student also. The research is conducted in President University, Indonesia especially it is conducted only in Batch 2009 of Management student. Moreover, they include local people (Indonesian) and foreigners (Vietnamese, Chinese, etc.) which study in different concentrations – Banking and Finance, International Business and Marketing. In this research, researcher uses descriptive studies by using quantitative approach because this research uses numbers to prove or disprove a notion or hypothesis. Based on the research, researcher found that four factors – costs, acceptance, security and speed influenced to student cash payment significantly and ease of use have no significant influence to student cash payment. It may indicate that student considered that cash is not easiest method to pay so they tend to use other instruments like credit card, debit card or mobile payment. The problem for State Bank is how to develop other payments in order for student feel easier to use or improve ease of use of cash payment.