ANALYZING KEY PERFORMANCE INDICATOR IN DESIGNING THE BALANCE SCORECARD SYSTEM IN PT. FATH INDAH TRAVEL SERVICES

Abstract

The researcher conducted a key performance indicator analysis to align strategy, vision & mission with daily activities in achieving the target to get a performance balance. This research aims to analyze key performance indicator in designing the balance scorecard system in PT. Fath Indah Travel Services. Researcher examine the key performance indicators has been developed by PT. Fath Indah Travel Services, to design the balance scorecard system as performance measurement system in PT. Fath Indah Travel Services. This research is a qualitative data analysis using interview method with the managers from PT. Fath Indah Travel Services. The researcher used financial statements data for the year 2016 and 2017, and analyze key performance indicator for the year 2016 and 2017. The results of this research reveal that, PT. Fath Indah Travel Services is aligned and in line with the vision, mission and strategy has been set. The strategy applied fulfilled 4 (four) perspectives in the balance scorecard, in which PT. Fath Indah Travel Services measure their performance. The key performance indicator at PT. Fath Indah Travel Services is appropriate enough in designing balance scorecards and performance measurement system. Future research can be expanded by applying key risk indicators in the formulation of key performance indicators and by applying the balance scorecard in other Umrah and Hajj travel companies with qualitative measurements.