THE FACTORS INFLUENCE OF TOURIST DECISION IN HENAN PROVINCE

Abstract

Since the reform and opening up, China's tourism industry has been developing rapidly, and the tourism industry has become a hot spot in economic development. Henan province own rich tourism resources. In recent years, tourism economy has developed rapidly. It has been in the leading position in the six provinces of central China, but it has not been able to become a strong province of tourism economy in China, and there are some problems in the development of tourism in Henan province. Therefore, through the quantities method and SPSS in this study, and this paper probes into the characteristics of tourism economic development in Henan and the factors (tourism policy, infrastructure, culture and attraction) affecting tourists' decision making, which is important to the rational development of tourism resources, the optimization of the allocation of production factors, the government's the accurate orientation of the development direction and development of Henan tourism and the promotion of the coordination of tourism in Henan province. The government need to management and guide the tourism development, optimize the related infrastructure, make some policy to promotion and protect existed tourism resources and culture. Tourism industry become a strong industry to national economy.