President University Repository

Browsing 03. Journal Article by Subject "Online retail"

Browsing 03. Journal Article by Subject "Online retail"

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  • Syahrivar, Jhanghiz; Chairy; Ignatius Darma Juwono and Tamas Gyulavari (Emerald, 2021)
    Purpose – A rarely discussed type of indulgence good is “virtual” goods featured in freemium games, one of the most important platforms for online retailing. The freemium business model becomes popular amid the growth ...

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