Browsing International Conference by Author "Andi Ina Yustina"

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Examining the Effect of Radical Innovation and Incremental Innovation on Leading E-Commerce Startups by Using Expectation Confirmation Model

Gunawan, Frengky; Adhi Setyo Santoso; Andi Ina Yustina; Filda Rahmiati (Elsevier BV, 2022)

The purpose of this study is to compare the effect of strategic entrepreneurship through different innovation approach between two leading digital multi-sided platform (MSP) e-commerce startups, Bukalapak, that use incremental ...
Strategic Entrepreneurship for Achieving Customers Repurchase Intention Amidst Pandemic COVID-19 on Digital Multi-Sided Platform: A Case of Traveloka

Shiffa, Nisa Aura El; Filda Rahmiati; Adhi Setyo Santoso; Andi Ina Yustina (Elsevier BV, 2022)

The aim of this study is to understand a strategic entrepreneurship on digital multi-sided platform, Traveloka. The variables use is customer service, public service ads, brand image, trust, and repurchase intention. A 110 ...

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