Browsing International Conference by Author "Chairy"

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RELATIONSHIP BETWEEN BRAND JEALOUSY AND CONSPICUOUS CONSUMPTION

Chairy; Jhanghiz Syahrivar (EAI, 2018)

Brand Jealousy is one of the most important constructs in marketing yet it gains little attention from researchers. Previous research showed that this variable is the predictor of behavioral intention such as intention ...
THE ROLE OF RELIGIOUS COMMITMENT AND CONSPICUOUS CONSUMPTION IN PREDICTING COMPULSIVE BUYING OF ISLAMIC GOODS: A CASE STUDY OF MUSLIM CONSUMERS IN INDONESIA

Syahrivar, Jhanghiz; Chairy (ICBEEM, 2019)

Despite the fact that halal businesses are mushrooming all over the world, partly as a result of Muslims' mass migration in the last decade, some empirical studies suggest that Halal consumptions are not always religiously ...

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