AN APP A DAY KEEPS THE DOCTOR AWAY: PREDICTING INTENTION TO USE MOBILE HEALTH APPLICATION

Abstract

This study was conducted to evaluate the essential factors that affect a user's behavioral intention to adopt and using m-Health Application. This study examines factors from several theories and perspective such as validating the proposed relationships between TAM factors (perceived usefulness, perceived ease of use, and attitude), TAM2 (subjective norms), UTAUT (Social Influence - Subjective Norms), TPB (Perceived Behavioral Control) and Perceived Price. The total of respondents is 324 of mobile health application user’s. The data is processed by using structural equation modeling was used to analyze the research, the data were examined with the software SmartPLS v3.2.8. The results revealed that in the case of m-Health Application, perceived usefulness had a significant influence on behavioral intention, while perceived ease of use has a significant influence on behavioral intention through perceived usefulness. Self-awareness, subjective norms, trust also had a significant influence on behavioral intention through attitude. And the perceived behavioral control and the perceived price were found to have no significance on behavioral intention to use.