BUSINESS PLAN OF RIFRESH CAFÉ & RESTO

Abstract

Indonesia is one of the developing countries that emphasize the awareness of education. The Government of Indonesia even legitimated the regulation related to the obligation of pursuing the studies to 9 years. In Cikarang, there are a lot of educational institutions, including President University, President SHS (Senior High School), President JHS (Junior High School), AKP (Akademi Komunitas Presiden), etc. As one of the students of President University, the author found out an issue as it is difficult for students to find a cozy yet affordable place in order to find the motivation to study. Based on the pre-survey (Questionnaire, 2019), the author found that most of the generation Z and millennials are coming to café and resto with the mindset only for hang out instead of study or meeting clients. This is cause by the lack of place to study or meeting clients around Cikarang area. The places that the students usually visit to find ideas or to discuss are only McDonald, Hollywood Junction and Starbucks. These three spots cannot be reached by foot, the students need to order through online transportation which makes them spend another cost. It is also not safe to travel late at night. Thus, these problems create several limitations for the students to find a cozy, near, yet affordable place to study. To find a solution to these problems, the author came with the idea to create a study café which will be names “Rifresh Café & Resto” in 2021 where students may study or hang out with their friends, with affordable price food. The author is also planning to create a business near the area of institution in order to make an easier access from the students’ boarding house to the study café. The business that the author will create is a perfect café for the students who want to find a private and peaceful vibe, which offers a study room that will be divided into 2 floors. The first floor will become a café and restaurant, while the second floor will provide individual space and discussion room for the students with more privacy. This business plan is expected to give detail explanation of the marketing, operational strategy, and followed by the financial plan. The payback period of Rifresh Café & Resto is 3 years and 9 monts to return the investment with the initial investment Rp 1,040,000,000. The business is predicted to keep increasing each year, where the Return on Assets is up to 22% and Return on Sales accounted up to 45%.